Weddup
The visual identity and website of a startup that helps couples organize the marriage of their dreams
Product Design — 2017
CLIENT
Weddup Brasil
TEAM
Lucas Marques Lima — Product Designer
Davi Marques Lima — Product Manager
Rafael Cepeda — Lead Engineer
Founded by me and other three partners, Weddup is a startup, from Rio de Janeiro, which helps Brazilian couples organize the marriage of their dreams inside the boundaries of their budget.
Introduction
This idea came up, after realizing that this segment only offered expensive and limited options for those who were getting married, especially because small business and providers didn't have an accessible place to offer their services. With that in mind, we created a customized word press platform that gathered providers from all over Brazil.
We start at the beginning of 2016 and by the end of one year, we had more than 40,000 providers (companies and independent professionals) registered on the platform and more than 20,000 followers on facebook.
My role at the company, was to design the visual identity, the responsive website and create the social media content.
While the magnifying glass represents the startup's main function (search), the wedding rings identify the company segment.
The rounded, smooth and thick form of the logotype reflects the informal semantics of the brands name, creating a friendly aspect that underlines the main function of the startup: to help couples organize the marriage of their dreams.
Responsive web-application
Since we based the majority of our design choices on the data collected using Google Analytics and the usability tests we've conducted, the website went through several updates and redesigns, according to new discoveries.
