Senna Emotion

An interactive exhibition to recall the life of the legendary Brazilian Formula One pilot Ayrton Senna.

Interaction and Exhibition Design  —  2015

CLIENT

Instituto Ayrton Senna

AGENCY

YDreams Brasil

ART DIRECTION

Diego Brito

DESIGNERS

Lucas Marques Lima  —  Interaction Design

Victor Ataide  —  Space Design

Priscila Freire  —  Lead Graphic Design

Mário Pimenta  —  Graphic Design

Proposed by the Instituto Ayrton Senna, this interactive exhibition toured several cities in Brazil and, using a diverse range of interactive technologies such as virtual reality glasses, video mapping and others, recalled the life of the legendary Brazilian formula one pilot Ayrton Senna.

In the first half of 2015, as a design intern at YDreams, one of the leading companies in the development of interactive exhibitions in Brazil and Europe, I had the opportunity to work on an incredible project: the Senna Emotion 2015. 

My role was to design a great part of the user interfaces and also part of the printed material, such as posters, flyers and banners. Below, some photos of this traveling exhibition that visited several Brazilian cities:

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Lucas Marques Lima

Product Designer

Contact

hello@lml.design

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